A grocery product does not need to be damaged, unwanted or suspicious to become surplus stock.
Sometimes there is simply too much of it. Sometimes a retailer cancels an order. Sometimes a brand changes its packaging and the previous design is suddenly treated as though it has arrived wearing last season’s hat.
Here are some common reasons suitable groceries may become available through BB4D.
Excess inventory
Forecasting demand is not an exact science.
Manufacturers and distributors may produce or order more stock than customers ultimately purchase. Rather than allowing suitable products to remain in storage until they lose value, excess inventory can be redirected to discount shoppers.
Cancelled orders
Retailers, events, hospitality businesses and distributors sometimes cancel orders after products have already been manufactured or allocated.
The groceries have not necessarily changed. Their original destination has.
Packaging changes
Brands regularly update logos, colours, product photography and label designs. Once the new design arrives, perfectly suitable stock in the previous packaging may become harder to place in traditional retail stores.
The cereal has not received a new personality. Only its box has changed.
Discontinued products
A product may be discontinued because a range is being simplified, sales were lower than expected or a brand is changing direction.
Discontinued does not automatically mean defective. In fact, it can be the final opportunity to purchase a favourite product before it disappears.
Approaching best-before dates
Traditional retailers often need substantial remaining shelf life to move stock through warehouses and stores. Products approaching their best-before dates may therefore be removed from the normal supply chain while they still have value.
Past-best-before products
A best-before date indicates expected quality, not an automatic safety deadline. Suitable products may legally be sold beyond this date when they remain fit for human consumption.
BB4D clearly identifies relevant date information so customers can make informed purchasing decisions.
A better destination for surplus food
BB4D turns supply-chain problems into practical opportunities:
- Suppliers recover value from suitable stock.
- Customers access lower prices.
- Products receive another opportunity to be enjoyed.
- Less food is discarded unnecessarily.
That is why we call it Best Before, Better Deals.
0 comments